Why is cultural transformation important?

 Why is cultural transformation important?

In today’s competitive environment, businesses cannot afford to hire disgruntled employees. Building and maintaining a great company culture requires a conscious culture change strategy and execution. Broadly speaking, cultural transformation in the workplace is the beliefs and behaviors that drive the way things get done within an organization. In this context, cultural change is important in several respects. 

Pathways of Cultural Transformation

Experts have identified the following pathways of cultural transformation in international business. These pathways sink to the human-centered transformation model and can be seen as either moving through the model or entry points into the model, i.e., where to focus next: 

§  Defining the Transformation

This should be considered the control tower for all other pathways. This is where a company solidifies its DNA: its business and brand blueprint; value and purpose and employee value proposition. Once it is established, DNA provides to continually direct the ongoing change.  

§  Directing the Transformation

Directing the cultural transformation in the workplace requires focusing on cultural levers concerning the body of the organization. This focus determines organizations are taking a holistic view of the processes, governance, roles, systems, and tools needed to qualify an operating model that makes transformation real.  

§  Enabling the Transformation

To enable the cultural transformation in international business need to focus on the mind within our human-centered transformation model. The mind is where organizations source, identify and build the potential required for employees to flourish and for organizations to succeed in the digital age. 

§  Motivating the Transformation

Organizations that are encouraging cultural transformation in international business must aim at the organization’s heart and soul. In the human-centered transformation model, the soul is where leaders are equipped to both walk and talk, the talk around the journey of the transformation to create trust among employees to embrace and evangelize new ways of working.  

§  Increased productivity and revenue at lower cost

Organizations aligning cultural transformation in the workplace have the potential to achieve more together. Gain a sense of purpose and unity of passion, leading to higher satisfaction, employee engagement, and retention. Such an environment can increase productivity and profitability while reducing costs. 

§  Increased Innovation and Competitiveness 

When an organization encourages inclusive behavior and fosters an environment that welcomes diverse ideas and opinions, everyone wins. It creates innovation in cultural transformation in international business where employees feel comfortable proposing new ideas and taking risks.


§  Providing Feedback and Ratings

Providing feedback and ratings is one way to ensure employee engagement. Experts advise managers to use her 360-degree feedback system. Each team member must write down three strengths and weaknesses on a piece of paper. A 360-degree feedback system enables communication on all levels. It is a place where subordinates can evaluate their leaders without fear of punishment.


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