What’s New in Search? Top SEO Strategies for 2024

We all are confused about “what’s new in search?” and the answer could be none other than us, presenting top SEO strategies for 2024! Are you also looking for an answer or a source you can get help from? Dive in!

People visit search engines to read, watch and search for lots of information, and even minor queries. That’s the way it is. Search engines have proved to be the best place for acquiring the information you’re looking for.

But, people have forgotten, or have started doubting if –

• SEO is still important 

• Google is the place we’re all coming to for information 

• and if there’s still high high-quality available on the internet.

Well, Google dominates over 84 percent of the global search engine market today. And to show up on search engine result pages, SEO experts, website owners and all those who’re on search engines trying to gain visibility use SEO practices extensively to get organic traffic.

In this blog, we’re going to discuss what we should know and make the most use of SEO strategies to boost our websites. We’ll be talking about content, search queries, visuals, meta titles and descriptions and what to improve in these.

Content 

Content is the core when working for on-page SEO. On-page SEO helps you optimize your website to help it rank higher and gain more visibility. In this process, content plays the main role, or say, anyone who’s working on-page, their main focus would be on Content.

Content opens the golden doors for success and helps you gain recognition as well but – let’s look at the other side – search engines like Google, penalize websites for content too, why? Websites that post thin content that is copied, summarized or has little to no value get penalized by Google.

In old times, when Google was newly launched, it considered the web pages as a whole but now, it also focuses on specific sections where the relevant information is provided to give the user their best experience.

So, what can you do to make the most of content to open the golden doors? –

• Ask yourself if the content is for your target audience 

• If the expertise is enough to deliver content that can be trusted 

• If there’s something to learn in the content.

With that, don’t create content just to attract but to give no value, to promise and then not to fulfill. Also, to avoid negative effects, avoid using unhealthy automation and meeting a word count just for the search engine.

Search Queries 

As we all put the words in the search bar on the search engines we hope to find the content we’re looking for and then, we do find it! Let’s look at this from a website owner’s point of view –

The words or phrases that we put in the search bar are called “search queries”. These are entered in the search bar with an expectation of finding relevant information online and this “expectation” is called – search intent. Search intents are of many types:

Informational 

This intent needs content that provides information on a particular topic. Maybe they’re looking for an answer to an academic question, a course – anything from exam syllabus to high-profile company information. To meet this search intent, make sure to be the trusted source of information, provide high-quality content and make it SEO-focused.

Navigational

This content is served when the user is trying to find a website or a page. You can’t rank for this, but you can optimize your profile to be on the top when someone searches for you or anything related to you.

Translational 

User’s intent is transactional when they’re searching for a product or a service to purchase. You just need to optimize your website for the products and services that you offer and even run paid-per-click (PPC) campaigns.

Make sure to understand the intent behind a search query and meet it. When you provide high-quality content that fulfills the user’s needs, it makes them come back to you.

Visuals 

Visually appealing things have a different and more important place in the hearts of users. Let’s make use of it in the best way –

• Provide high-quality images

• Share relatable images 

• Visuals that appeal to users to share it

• Use the relevant name of the file

• Provide alt text for visually impaired users.

With that, when you’re sharing a video, make sure to provide a transcript too. It helps the user as well as the search engines to understand and scrap it well.

Meta Titles And Meta Descriptions 

This isn’t a very vast subject to cover but one of the most important elements to be taken care of. Meta titles and descriptions allow search engine bots to find your website and know it well.

To make sure you’re following the best practices, use relevant meta titles for your content. With that, make sure to use at least one keyword in the meta title and make it no more than 60 characters. Along with the meta title, make sure to craft a meta description as well. It doesn’t play a role in letting the search engines find you but it surely helps the search engine bots to understand what the content is about.

Conclusion 

Being updated with what’s going on in the SEO world, and all the latest trends can help you boost your reach, increase your visibility as well as attract organic traffic to your website. 

In this blog, we just talked about a few things but SEO isn’t limited to it. It is expanded and covers many other elements like URLs and slugs, link building, site speed etc. All these trends and updates help you boost your website and gain success.