What are textured boxes and why are they popular?
A brand needs to consider different points when choosing which packaging to get for its product. The product being packaged needs to be kept in mind so that the packaging can protect it from getting damaged in any way.
The image the brand wants to give to potential consumers about itself and the products it sells needs to be considered as well. The packaging must be able to positively market the product and brand so that potential consumers can be convinced to buy the product. A popular packaging that is sensory includes textured boxes.
What is textured packaging?
These are those boxes that have a unique and exciting surface texture. The texture may be applied on the complete box or it may only be on a certain area. A variety of texture options are available and brands can choose the texture that aligns with the type of product it is selling. For instance a subtle pattern may be applied or a texture that is bold and embossed.
The packaging therefore uses the sense of sight to draw the attention of potential consumers to the product. When a shopper holds the package they will be able to feel the texture therefore the box will also use the sense of touch to give customers a memorable experience.
A range of products can be packaged in this packaging and remain secure at the same time. This includes jewelry, makeup, food, electronics, etc. High-end brands that want to impress customers may choose this packaging.
The boxes have become popular as they have an extra layer of appeal. The following looks at why textured packaging has become popular in detail:
Tactile experience
The packaging gives customers a tactile experience that can end up being memorable. It is able to develop an emotional link with customers. This is when a memorable texture is applied on the box.
Brands can choose a texture that relates to the product in the packaging so that when customers feel the box they will get an idea of what type of item to expect when the box is opened. For instance outdoor and rough products can have a rough and hard texture whilst sensitive products such as makeup can have a soft and matte texture like with custom texture and linen boxes.
Some brands may even use the sense of smell along with that of sight and touch so that customers can have a good experience. For this a scent related to the product can be included on the box allowing it to be more appealing.
Protects product
It is important that the packaging be able to effectively protect the product from getting damaged so that customers receive it in excellent condition. The box needs to be sturdy and durable so that fragile products can even be kept secure in it.
Cardboard texture and linen boxes are useful here as they are strong and able to protect many different types of products. Cardboard is a strong and customizable packaging material that allows a company to end up with the perfect strength packaging. Customers will even be impressed when they notice that your brand has focused on keeping the product secure whilst its transportation, handling, and storage is occurring.
This is another reason why this packaging is trending due to its ability to protect the item inside it whilst looking attractive and having an exciting texture applied on it.
Increase brand awareness
A brand that concentrates on designing printed texture and linen boxes attractively and so that they are strong, can create a positive impression in front of consumers. On top of this a unique texture will be applied on the box letting people know what they can find within it.
This will also give customers a good and memorable unboxing experience allowing them to remember your company. A brand’s image is able to be enhanced in this way.
It is important to include branding information on the box which will easily let customers know which company they are buying from. This will include a company logo, tagline, company colors, etc. The contact information of the brand can even be added on the packaging. To make the brand’s information be more prominent and noticeable you can include the embossing texture on your brand logo.
Sustainable brand
When the packaging gets made with materials like cardboard, it will not harm the environment with much waste. The packaging can be eco-friendly whilst looking attractive and including the texture on it. This is when the box gets printed using sustainable inks.
Therefore the packaging helps convey a company’s commitment to protecting the environment. This is a positive image to give to customers and you can get a larger consumer base in this way, especially consumers who are eco-conscious.
The textured packaging is a popular one in the packaging industry and amongst brands due to the strength and appeal of these boxes. The packaging gives customers a memorable tactile experience which helps enhance the image of the brand.