The Rank Of Custom Retail Boxes In the Consumer’s Market

Luxury brands understand the power of first impressions for consumers. Packaging is a key element in creating a memorable customer experience. Custom boxes and premium retail boxes give joy to the unboxing experience. The fact that everyone loves this kind of retail box has increased the demand of customers for the products

The global luxury retail sector is evolving with new stores opening worldwide to meet the desires of their consumers. That is the reason that the demand for packaging solutions has increased suddenly. Beautiful and unique packaging helps communicate a brand’s values and makes its products feel even more special to the customer. As the luxury market expands with new stores, the need for this kind of packaging will only grow.

Market ranking

According to the insights of some reports

• The market value of custom boxes is increasing day by day. In 2022, the market crossed the figure of 5.7 billion dollars.

• Demand for the boxes increased at a CAGR of 4.7%. and it will reach up to 9 billion dollars in 2032.

• If we talk about material preferences, paper, and paper board materials are high in growth rate because of their ecological nature.

• The increasing wave of demand for aesthetic and beautiful retail boxes is projected to grow about 1.6 X in comparison with the current and past market value.

Key drivers behind the growth

A question comes to mind. What made the high ranking of custom boxes in the retail market?

let’s explore the main elements:

Customization trend

In the global market customized packaging has been on trend as it is the first point where the product and consumer connect.  Personalization is being used by brands for fast-moving goods to high-end luxury items. This approach is enhanced to build deeper relationships with their customers.

Let’s say a makeup company offers complementary customizations with the customer’s initials or a favorite quote. Or let’s imagine a clothing brand that could allow customers to design their own gift boxes. 

Brands are using these ways of utilizing customization to create a more engaging experience for their growth.

Psychology of unboxing 

The human brain has a chemical known as dopamine which is the primary source of triggering different emotional feelings. 

Customized boxes create anticipation of what’s inside the box.  And the satisfying feel of the packaging materials contributes to this dopamine rush.  This biological response creates a positive association with the brand, making consumers feel good and more likely to remember the experience.

Let’s discuss some ideas to ensure customer satisfaction. Imagine there is a sneaker company that could send shoes in a custom box featuring the artwork of the customer. Or   A beauty brand could offer a subscription service with personalized boxes based on the desire of the customers.  

You would’ve got the top second reason behind the ranking of customized boxes. Nevertheless, it will create a memorable unboxing experience.

Differentiation from the other brands

Marketplaces are extremely crowded with retailers these days. One can adopt unique strategies to overtake the brand to the top. Custom boxes act like a lighthouse. They break away from the generic and traditional packaging used in the market. They adopt a well-designed box to catch the eyes of the consumers.

There is a saying: We’re not like the others and this matters a lot in the crowded marketplace.

Shareability

In this digital era, everyone loves to share their experiences with their viewers. It includes what they eat. Where are they traveling? And the most important one is what they unbox. 

Custom boxes having unique and catchy designs and textures grab the attention of consumers because they are simply visually appealing.

Instagram’s hashtag #unboxing has millions of posts. And this is another important factor behind the growth of the packaging boxes.

Consumers create UGC, the full form is user-generated content. Now this content is authentic and highly influential. It isn’t a published ad but it is a real person promoting your brand.

Each share increases the reach of the customers to the brand. It acts like a ripple effect. One share and his followers see it and then they reshare it and so on….

Conclusion

By understanding the current trends in the market and emotional connection of unboxing and the power of personalization, brands can craft memorable growth in the current trends. Brands can leverage the idea of combining sustainability with customization. It will create unique experiences for environmentally conscious consumers. Social media integration wants attractive designs and textures that will continue to be on the top heights of UGC platforms like Instagram etc. These custom boxes will become a powerful tool for driving market success.