How to Gain Views and Subscribers on YouTube?

YouTube is a video hosting website where users can upload, rate, watch, comment on, and share videos. It is the second-largest search engine behind Google.

More than 300 hours of video are uploaded every minute. 

More than a billion unique users visit YouTube each month, watching over six billion hours of video—an average of about one hour for every person on Earth.

If you are starting in video creation, you must be aware that your productions face real competition and, unfortunately, might go completely unnoticed.

In this context, here are some tips to help your videos succeed on YouTube.

Focus on Your: Title, Description & Tags

These are the three pillars of your video’s success. While this may seem logical to many, this step is often neglected.

Remember, without a coherent title, your video’s exposure will happen at random, so stay vigilant.

• The Title: It must be precise, clear, and attractive! Include the main keywords of your video.
• The Description: Use this space effectively. Describe the content of the video — this is the only place where the viewer and even YouTube get information about the video before playing it. The first two lines should precisely describe what the video is about. You can use the rest of the description for social media links, additional details about the video, or information about the creator.
• Tags: Although tags are less important for YouTube, they help categorise your video. Place at least 10 relevant tags that match possible search queries for your video.

Quality Content: Working on the Image, Subject, and Sound

The Image: Always use a personalized thumbnail! YouTube allows everyone to upload a custom thumbnail, so take advantage of it.

The thumbnail should convey the content (funny, sad, surprising) at a glance, identify the YouTuber, and attract curiosity.

The Subject: Focus on a specific audience rather than targeting the general public.

By precisely targeting your theme, you limit competition and attract a passionate audience.

The Sound: As Joachim Azoulay says, “Videos with bad sound are more zapped than those with poor image quality.” Invest in quality equipment to ensure good audio.

Regularize Your Videos

Consistency is key Whether you post once a week or once a day, maintain a steady pace to keep your audience engaged. 

Missing uploads can affect your image, especially with regular followers. Keep your schedule consistent to retain viewers and increase your views.

Stay Yourself

Don’t try to reinvent the wheel instead, focus on originality. Be genuine in your comments — your viewers will feel more connected to you.

Everyone has a unique personality Whether you are cynical, cheerful, outgoing, serious, informative, or even angry, there is a video style for you. “Adapt your style to your personality!

Take the Time to Respond to Comments

Never ignore your audience’s opinions. Without them, you are nothing.

Responding to comments helps build strong relationships with subscribers and shows them you value their input.

Take the time to reply to both positive and negative feedback.

Master Your Time

Your videos should ideally be around five minutes long because viewers typically spend about 1 minute 30 seconds on average per video.

If you have a lot of content, consider splitting it into different sequences.

This makes your videos less intimidating than having a long video and allows viewers to navigate easily. Name and number each sequence for clarity.

The more videos you upload, the more you optimize your presence.

YouTube considers audience engagement and the length of time viewers stay on your video. Ensure viewers watch until the end — “So be creative”.

Ask Your Loved Ones for Advice Before Posting

Before publishing, have friends review your videos. As Cyrus advises, “I always have my videos watched by friends first. 

The Internet can be dangerous: you can easily be the laughingstock of everyone”.

Patrick Baud also recommends this: “I send the video to several friends to get feedback. It’s always a good indicator, provided you have sincere friends”.

Conclusion

YouTube has so much to offer, but most creators only use a small part of its potential.

Now it’s your chance to shine. Follow these tips to make your videos successful and grow your channel worldwide!