Digital Marketing Strategy That Tracks Users Across The Web

The internet world is an ocean that contains vast information, and billions of users. According to the latest estimates, 328.77 million terabytes of data are created every day. So, tracking users across the web is significant. This approach is known as user tracking and cross-device tracking. It is a digital marketing strategy that tracks users across the web, enabling marketers to trace users’ online behavior. Companies can track users’ preferences and interactions irrespective of their device with the help of a digital toolkit.