Women Sports and Swimwear Market Revenue 2024, Rising Trends, Size, Demand, Key Players, Challenges and Forecast Analysis till 2033: SPER Market Research
Women’s sportswear and swimwear is made especially for female athletes and swimmers, combining comfort, style, and usefulness. Materials used in sportswear are selected for their breathability, flexibility, and moisture-wicking qualities, which facilitate movement throughout a variety of physical activities including riding, jogging, and working out at the gym. Comfort and performance are improved by features including flat seams, integrated support, and adjustable straps. Women’s swimwear is designed to fit a variety of body shapes and tastes, and it includes bikinis, one-pieces, and swim dresses. In order to assure comfort and durability in aquatic conditions, quick-drying and chlorine-resistant textiles are frequently used. The emphasis on eco-friendly materials, stylish designs, and inclusive sizes has increased in recent years, enabling women to participate in sports and leisure activities with confidence.
According to SPER Market Research, ‘Women Sports and Swimwear Market Size– By Fiber, By Distribution Channel- Regional Outlook, Competitive Strategies and Segment Forecast to 2033’ states that the Global Women Sports and Swimwear Market is estimated to reach USD 168.83 billion by 2033 with CAGR of 6.69%.
Drivers: Numerous important reasons are driving the global market for women’s sportswear and swimwear. There is a growing need for fashionable yet useful clothing as a result of women being more involved in sports and fitness activities. Women are encouraged to purchase high-quality sportswear due to the increased focus on active lives and the rising awareness of health and wellbeing. Fashion trends are also important since companies are always coming up with new and creative ways to provide fashionable, multipurpose solutions that are appropriate for wearing out of the pool or gym. Demand is also being driven by the growth of fitness communities and social media influencers, which encourage diversity and body positivity. The growth of the market is facilitated by the proliferation of e-commerce platforms, which improve accessibility to a wide variety of items.
Restraints: A number of obstacles might prevent the worldwide market for women’s sportswear and swimwear from growing. One big problem is the lack of inclusiveness in sizing; many manufacturers don’t provide sizes that accommodate a wide variety of body shapes, which makes a big percentage of prospective buyers feel unwelcome. Furthermore, some customers could be turned off by the expensive price of high-quality sportswear, especially in developing nations. Concerns about sustainability also present difficulties since there is a growing market for eco-friendly products, yet their manufacture might be more expensive. Moreover, fierce market rivalry leads to price wars and pressure on profit margins. Finally, quick fashion fads may result in shorter product life cycles.
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Impact of COVID-19 on Global Women Sports and Swimwear Market
The worldwide women’s sports and swimwear industry was greatly affected by the COVID-19 epidemic. At first, lockdowns and limitations on sports and fitness activities led to a decrease in demand. Many customers turned their attention to loungewear and home workout gear when clubs closed and events were postponed. But as limits loosened, the epidemic also led to a greater interest in active lives as people’s knowledge of health and wellbeing grew. E-commerce in the sportswear industry grew during this time due to the increase in internet purchasing.
Women Sports and Swimwear Market Key Players
North America dominates the global women’s sports and swimwear market due to high consumer spending on activewear, a strong presence of leading sports brands, and increasing participation in sports and fitness activities among women. Major players in the market are Nike Inc., Adidas AG, Puma SE, Under Armour Inc., New Balance Inc.
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Women Sports and Swimwear Market Size
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