Top Merchandising Companies to Watch in 2024
Retail is transforming at a fast pace as enterprises scramble to beat competition in an Indian market that is always busy. Merchandising businesses often remain unsung architects of exquisite in-store displays, lively promotion campaigns, and strategic shelf placements that characterize shopping experiences among others. In 2024 however, some merchandising as well as retail branding firms have come up with innovative retail merchandising offerings and interesting promotional products, hence attracting attention from all corners. Here are some of the keys to watch out for in India come 2024.
1. Awign: Shaping the Future of Merchandising in India
With its work-as-a-service model, this merchandising company has carved out a niche similar to what India’s merchandising and retail services market can do for them. Awign does not just stop at production staff solutions. It also provides POSM management around branding as well as administering point of sale materials on behalf of other merchants but more directly to its customer loyalty schemes through its nationwide task force network where it has taken over placement reporting production of all signs etcetera They take care of everything — from brand assets strategic planning and execution up to consumer engagement via secret shopper programs.
From setting up store displays to managing occasional festive sales among others Awign combines a systematic approach with creativity hence ideal for brands looking to elevate their store presence. Loyal clients understand they can count on promotional product companies like Awign when they want reliable merchandising services since it is seamless and the system scales effortlessly.
2. Reliance Retail Merchandising
Reliance Retail, a true giant in retail merchandising, is still making strides to ensure that it has its presence all over retail from groceries to electronics and fashion. Another edge that Reliance Retail has over many others is its expansive presence, relying on advanced retailing techniques aimed at driving traffic into its stores, proper placement of shelves, using data to interpret consumer behavior, and staying in touch with shoppers’ needs.
Highly curated displays that resonate with the customers are delivered by in-house merchandising teams at Reliance. Their extensive network ensures that all stores are in compliance with high standards, thus making them notable this year.
3. Shopper’s Stop: Elevating the Art of Visual Merchandising
Shopper’s Stop is one of the must-watch merchandising companies for 2024. Shoppers seeking high-end retail experiences prefer this company as they focus on making their shopping enjoyable using in-store displays that are appealing from both beauty and utility points of view, showing how products can be arranged neatly as well as attractively served up visually
They provide bespoke luxury retail solutions while seeking to cater to a broad spectrum of customers. This is how Shopper’s Stop has differentiated itself from other players within the merchandising sector.
4. ManpowerGroup India: Staffing and Merchandising Expertise
ManpowerGroup is a promotional product company that offers comprehensive employment and sales management services. It provides human resource solutions to retail businesses by assisting them with their staffing needs; moreover, they have a niche in the retail market. This store service provider gives companies such as retail brands staffing management including recruitment so they can run store campaigns more effectively.
This ability to integrate staffing and merchandising solutions gives ManpowerGroup an edge, making it one of the few merchandising companies that offers holistic retail merchandising services.
The Future of Merchandising in India
Merchandising in India is poised to grow as technology, consumer insights, and innovation take root in the industry. Leading players like Awign are remodeling the way brands interact with customers through these platforms by offering innovative products along this line. These firms’ strategies range from improved staffing services to engaging shopper experiences at point-of-sale shops setting standards for competitors among them.
According to the trends, 2024 will see technology used by merchandisers as a tool for offering smarter solutions driven by data that enhance both engagement levels as well as brand visibility of such enterprises. As such behaviors transform in the Indian marketplace, these giants are setting new norms within the industry.
Ready to Transform Your Retail Game? Discover Awign
For brands looking to elevate their in-store experience, Awign provides a complete suite of solutions—from retail merchandising services and branding to staffing and loyalty programs. With a single click, you can access Awign’s website and explore how they can bring your vision to life, setting you on a path to retail success.
Whether you’re a startup or an established brand, Awign’s managed services and tailored retail solutions can give you the edge you need in 2024. Visit Awign’s website to learn more about how they can support your retail aspirations across India.
