How to Enhance the Effectiveness of AR and VR Tools at Your Exhibition Stand?

Exhibitions are dynamic places and as an exhibitor, you have to fight for the attention of the visitors. You need to leave a long-lasting impression on them to gain an edge over other exhibitors. It can be done by providing your booth visitors with an immersive experience and here, AR and VR tools can be your great companion, suggest experienced exhibition stand suppliers. 

Augmented Reality (AR) and Virtual Reality (VR) technology have become a household term among the exhibitors. If you have participated in even one trade show or exhibition, you must have come across them. However, just incorporating AR and VR tools in your stand is not enough to create an immersive experience. You need to use them efficiently and effectively for the best results. 

Here are a few necessary considerations suggested by the eminent exhibition stand suppliers to enhance the effectiveness of using Augmented Reality (AR) and Virtual Reality (VR) tools in your trade show booth. 

• Be Purposeful

AR and VR technology are tremendous tools if used smartly. Don’t put them in your booth just for the sake of putting. Determine your purpose, whether you have to convey information, product demonstration, entertain your visitors or something else. With a purpose, you ensure not only an immersive experience but a long-lasting memory too.   

Once you determine your exact purpose, create AR/VR programs and presentations accordingly. Suppose, you have to virtually showcase your product, make a well-elaborated virtual video. Show the internal structure, functioning, de-assembling and re-assembling too. Your visitor is not going to forget the AR/VR experience as well as the product information for a long while.  

• Data Collection 

Any electronic and digital devices can easily be used to gather data. They can be easily reported and analysed with minimal human interference. AR and VR tools too allow you to gather extensive data that can’t be even thought of only with manual efforts.  

While visitors are observing their AR tools or immersed in their VR headsets, your booth staff can observe their reactions to anticipate their likes and dislikes. They can check out the user analytics anytime to determine the areas of interest, time spent on various segments of the presentation and so on. These insights can be used as lead data and can help craft a personalised follow-up strategy.

• Beyond the Exhibition

AR and VR tools not only help in creating an immersive experience at the booth but beyond it too. Utilise the AR/VR devices even after the show instead of packing them. You can re-create a virtual version of your booth encounter and learn the ways to further enhance the visitor experience.  

You can use the AR/VR hardware and software to train your team for the next event. You can also involve your potential customers and show them your production facility and operations. You can use the technology for other marketing events too. There can be many more ways beyond exhibitions to utilise your investment in AR/VR tools.  

Contact Triumfo International GmbH for an Immersive Experience at Your Booth 

Triumfo International GmbH has emerged as the most reputed exhibition stand design company in Berlin. Their consistency in quality and an incredible track record of 20+ years has positioned them among the leading stand builders. Along with design and construction, they offer complete exhibition stand solutions.  

Get in touch with their experts for your trade show booth design needs and ensure offering an immersive experience to your visitors. Leverage their expertise and experience to make a long-lasting impression on their minds. Maximise your ROI from such events and put your business on new heights of success.