Europe Kombucha Market Forecast To Register CAGR Of Over 16.15% From 2024 To 2033
The size of the Europe kombucha market worldwide was estimated at USD 578.12 million in 2025 and is expected to grow with a CAGR of 16.15% throughout the forecast period, reaching close to USD 1000.55 million by 2034.
Europe Kombucha Market Overview
The German market was the most prominent in the Europe Kombucha Market by Country in 2024 and would continue to be so until 2034, creating a market value of $554.3 million by 2031. During the forecast period, the UK market is showing a compound annual growth rate (CAGR) of 13.6%. Additionally, the France market would show a compound annual growth rate (CAGR) of 15.5% during the forecast period.
Kombucha is easily available to a wider consumer base as a result of the wide range of brands and flavors being sold at large grocery stores, convenience stores, and on the internet. In addition, the expansion of the availability of its products has expanded the visibility of more consumers to the drink, hence facilitating its adoption across a wide range of age groups and lifestyle segments.
The UK’s growing beverage market offers a positive chance for market growth. With people becoming increasingly health-aware and looking for sugar-free options, there is an increasing demand for healthier drinks, such as kombucha.
With consumers seeking a range of innovative and functional drink options, it emerges as an increasingly prominent and healthy alternative to classic soft drinks, thus driving market penetration and growth. Hard kombucha serves as an adaptable substitute for beer, wine, cocktail, or cider since it comes in a range of flavors.
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There is a great deal of potential to develop healthier options that are more attractive to the utility requirements of millennials, even in the alcohol sector. When they buy, these health-conscious consumers have gained the capability to expect functional benefits, low sugar, free-from, low carb, and natural ingredients.
Shelf-stable probiotics, plant infusions, adaptogenic blends, and cold-press juice blends fuel the natural pull and holistic health promise of hard kombucha. Hybridization, trendy flavor choices, and multi-colored androgynous branding are expected to drive the transparency of hard kombucha and clean up its face, thus leading to a business opportunity.
Fermented probiotic drinks have become a mainstay of the well-being drink market, thanks to the two macrotrends of natural products and functionality. Probiotics have seen growing recognition as a result of the increasing body of literature on the gut microbiome’s role in an array of conditions, such as chronic disease and mood.
The product aims to target health-aware consumers who are looking for alternatives to artificially flavored “ready-to-drinks” and liquor, as revealed by major hard kombucha market trends. Kombucha products are usually sold in organic and non-GMO stores because of their naturally low gluten, sugar, and carbohydrate content.
A wide range of enzymes, vitamins, organic acids, and minerals exist in kombucha. Acetic, lactic, glucuronic, and butyric acids, which are present in high-alcohol kombucha, have been demonstrated to play a role in blood sugar homeostasis, suppress inflammation, and decrease blood sugar.
Non-organic tea leaves, sugar, and other additives are often used in the manufacture of inorganic kombucha. Such ingredients can have residues of synthetic pesticides, fertilizers, or GMOs. Unlike organic kombucha, inorganic types are not likely to be certified by regulatory agencies for organic production since they do not follow strict organic farming methods. Therefore, the Spanish market consumed 32.90 thousand tons of kombucha in 2024.
Europe Kombucha Market Growth Drivers
Chronic conditions are extremely widespread. Consumers increasingly embrace healthier living and turn towards functional foods and beverages as wellness awareness grows. There is increasing demand for fortified, minimally processed food and beverage products that retain their potential health benefits.
Fermented drinks are recognized as they can improve situations like arthritis, cancer, and other deteriorative diseases. Kombucha is a fermented beverage that has plenty of bacterial acids and enzymes. It’s famous for rejuvenating energy, purifying the body, reconnecting connective tissue, dispelling headaches, and helping the user lose or maintain weight.
Consequently, the demand for healthier alternatives is driving kombucha consumption growth. There is a large potential for brands to boost their sales of the product and raise the awareness of the health benefits of kombucha, given that numerous consumers remain ignorant of its existence.
Multiple flavor options to drive market growth
Today, consumers are increasingly adventurous and open to trying new and innovative types. This has encouraged manufacturers to launch a wide range of new ingredients and flavors to stimulate consumer interest. Some of the newest and most attractive types include hibiscus lime, lavender, blueberry, and guava. Kombucha is now flavored with a vast range of fruits, herbs, spices, and juices to enhance its popularity.
Kombucha makers must extend their clientele beyond their core market of millennials and fans of “ethnic” foods. To appeal to the older consumer, manufacturers need to highlight the health benefits of kombucha.
Additionally, it is critical to launch an affordable product line to gain the interest of cost-frugal but remunerative market segments. Consumers seeking a less flavored hard kombucha are increasingly exploring new avenues, including green tea-based kombucha sweetened with honey, mint, mango, and other fruits, and possessing a relatively lower ABV. The segment is growing due to these new products.
The growing focus on health and wellness is a key trend among kombucha players. The demand for the product is being fuelled by consumers’ interest in functional and probiotic-based drinks that are good for their gut health.
Europe Kombucha Market Recent News
- In July 2023, Kevita introduced a new line of effervescent probiotic lemonades in Classic and Peach flavors, each containing billions of live probiotics. The product was advertised as a health-conscious option for the summer season, as it was formulated from organic ingredients and fermented with water kefir.
- Brew Dr., a kombucha expert, introduced new packaging labels and branding in March 2023, along with two new flavors. The objective of this initiative was to expand the brand’s success and draw in new consumers to the kombucha category.
List of the prominent players in the Europe Kombucha Market:
- GT’s Living Food
- Remedy Drinks
- København Kombucha
- Læsk
- GO Kombucha
- VIGO KOMBUCHA
- Brothers and Sisters
- Lo Bros
- MOMO KOMBUCHA
- BB Kombucha
- Equinox Kombucha
- Real Kombucha
- Others
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