Effective Game Advertising Platforms to Maximize Your Game’s Reach

Have you ever just played a game and thought, why doesn’t it have more players? It deserves more hype, more attention, and more engagement. Now, if you are thinking of your own game, you are in the right place. If you have been seeing low reach and engagement with your game or want to take it up a notch, it’s time to advertise. However, creating the best ad creatives isn’t enough until you have a game advertising platform to deliver your ads to the right people. 

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 With this blog, we are going to explain how a game advertising platform can help and list some of the top ones you can partner with to promote your games.

What is Gaming Advertising?

Gaming advertising refers to the practice of promoting your gaming website or app through online advertising methods. You create and run ads targeted towards the gaming community that matches their interests and wants. Show off all your cool features and game highlights to stand out from the competition. Our aim here is to get more and more people to become aware of your game, engage with it, and ultimately become long-term players. 

The Need for Game Advertising Platforms

Game advertising platforms are more than just a medium to deliver your ads to the right people. Let’s take a look at what signing up for a game advertising network can get you. 

Targeted Reach 

One of the major advantages of running campaigns through game advertising platforms is targeted reach. You can precisely reach users based on their GEOs, demographics, online behavior, interests, browser and OS type, and device model. Multiple targeting options allow you to narrow down your approach and target only users who will most likely be interested in your games- further optimizing your ad spending and making your campaigns cost-effective. 

Quick Ad Delivery 

Game advertising platforms make sure your ad gets displayed in relevant places as soon as your campaign goes live. Such quick delivery of ads isn’t possible when you manually contact publishers, which takes a lot of time to negotiate. This works especially well when you have an urgent campaign at hand. 

Real-Time Bidding

Real-time bidding is a feature provided by most ad networks that allow advertisers to buy and sell ad space in real-time. You bid for keywords and ad placements, and the highest bid wins and gets to place their ad either at the top or in places with the highest traffic. Other ads are allotted the remaining placements. 

Measurable Results

Ad networks give you measurable data to work with after (or while) you are running your campaign. You can get key insights into your ad’s performance, such as the number of impressions, click-through rates, and top-performing ad campaigns. Tracking how far you have come with your goal and how much is still left to achieve becomes easier. 

Campaign Optimization 

One of the best features provided by most gaming ad campaigns is real-time campaign optimization. You get the flexibility to change your targeting, bidding, ad creatives, links, and campaign name while the campaign is still running. Such flexible adjustments ensure that you don’t have to start the campaign again from scratch. 

The Best Game Advertising Platforms 

Now that you know how a game advertising platform can help, here’s a list of some of the top ones to opt for. 

7Search PPC 

7Search PPC is a leading PPC advertising platform that works across multiple verticals, with gaming being one of the top ones. The platform offers versatile ad formats and advanced targeting features that contribute to 100% genuine and convertible traffic. With inventory from premium websites and reach across 220+, 7Search PPC stands as a top ad network for all sizes of businesses. You can easily target your game ads to users who will take an interest in them. 

Ad formats: Text, Banner, Popunder, In-Page Push, Native (Video ads will also be available soon) 

Pricing models: CPC, CPA, CPM

Other features: 

• Sophisticated targeting options, including GEOs, business category, device type, OS type, etc. that ensure precise reach
• Real-time statistics to track results and campaign performance
• Flexible campaign optimization while the campaign is still live
• Get started with a minimum budget of $100, which can later be set to a minimum limit of $15 per day
• Anti-ad block feature that ensures maximum exposure within the right audience
• 24*7 qualified support to answer queries and provide assistance

Inmobi 

Inmobi is a popular mobile advertising platform that helps businesses reach across two billion smartphone screens globally. Their cutting-edge features enable brands and agencies to drive real connections with their audience and unlock new opportunities for growth. They help you drive engagement with smart ads and acquire high-quality traffic efficiently and on a large scale. 

Ad formats: Medium Rectangle, Small Banner, Interstitial, Audio, Video, Opt-in Rewarded Video, Native 

Pricing models: dCPM (dynamic cost per mille) 

Other features:

• Monetize mobile games effortlessly with lightweight SDK.
• Drive lifetime value through re-engagement 
• App growth strategies for a privacy-first future 
• ML-based auto bid optimization specifically for mobile UA and retention KPIs 
• Drive outcomes with SKAN expertise and technology 
• In-house creative experts who make sure your ads are working 

Propeller Ads 

 Another popular advertising platform that leads game advertising is Propeller ads. Propeller ads help businesses focus on what’s right for their business by providing affordable marketing solutions that bring real financial value and help businesses thrive worldwide. They offer a complete marketing ecosystem with the latest ad technology to provide the best quality traffic. 

Ad formats: Push Notifications, In-Page Push, Interstitial, Popunder, Survey Exit, Telegram ads 

Pricing models: CPC, CPM 

Other features: 

• Ad fraud firewall for a quality audience and brand-safe advertising 
• Traffic estimator to forecast campaign reach and conversions in real time 
• Access to advanced targeting tools and custom audiences
• Full automation with CPA goal bidding 
• Smart ad campaign setup and management at every stage 

AdCash 

Adcash is a global online ad platform that works for plenty of verticals, with gaming being one of them. On the advertiser side, they cater to direct advertisers, media buyers, and affiliate marketers. With their easy-to-use platform, you can run, manage, and optimize your campaigns and creatives under one roof. You can choose between ad formats that fit your specific needs and expectations. 

Ad formats: Popunder, Interstitial, In-Page Push, Native, Banner, Autotag

Pricing models: CPM, CPA

Other features: 

• Premium inventory of publishers and 200+ supply partners
• Anti-fraud technology to gain real results
• Save time and money with automatic ROI optimization
• Grow your audience with a broad range of targeting options
• Monitor your campaign performance and track it in real-time
• Smart bidding technology that optimizes ROAs by automatically removing manual work

Smaato 

Another popular game advertising platform worth mentioning is Smaato. The ad network gives advertisers access to the highest-quality inventory so that businesses can reach their audience around the world on any device. The platform is designed to create seamless and custom-tailored experiences. They follow an omnichannel mindset, meaning their solutions relate to screens, OS, revenue model, format, size, and device agnostic. 

Ad formats: Native, Display, OTT/CTV, Video 

Pricing models: CPC, CPM

Other features: 

• Customized reach: OpenRTB 2.5, Private Exchange, Programmatic Direct. 
• Smaato Intelligence to help you save time, money, and effort.
• Detailed campaign performance analytics 
• Curated, brand-safe inventory packages for precision targeting 
• High ad quality standards 

Conclusion

Game advertising has come a long way. We now have ad networks dedicated to the game vertical, which can be used to run ads for gaming apps and websites. Your reach expands toward a wide audience base, precise targeting becomes easier, real-time bidding comes into play, and ads are delivered quickly. Further, reporting and campaign optimization tools also help you measure the performance of your campaigns. 

But remember, all this is only possible when you have the support of the right game advertising platforms. So make a wise choice and choose a platform that fits your needs, expectations, and budget.