A complete guide about retail store lighting

 A complete guide about retail store lighting

Generate enticing and environmentally friendly store layouts, encourage desired customer actions through strategic zoning and lighting, and reach out to consumers via their cellphones with location-based promotions. If you make it easy for customers to complete their purchases, you’ll see a rise in their positive perception of your firm, which will lead to more customers visiting and more money being made.

The illumination of a shop

·       You can find it just about everywhere. Think of the possibilities if it helped facilitate innovative operational efficiency, improved the in-store experience, and provided input for in-depth retail analytics.

·       Fortunately, all of this and more is possible with networked LED lighting in retail store lighting.

·       Make beautiful, adaptable storefronts; use lighting to encourage customers to behave in desired ways; reach customers through their mobile devices with personalized, location-based promotions.

That is some savvy shopping you’ve done there.

Improve how you interact with your clients

Buyer expectations have skyrocketed with the growth of e-commerce. Connected lighting from Interact retail allows you to design in-store experiences that surpass the ease and accessibility of shopping online.

Shopping is made better with location-aware features like indoor mapping and directional assistance. Examine customer flow statistics over some time to better arrange shop fixtures. Improve energy efficiency by just turning on lights when they’re required thanks to the newfound knowledge.

Maintaining a Hand on Several Fronts

·       Save time and make sure customers have a similar experience at each location by controlling scenes, scheduling dimming, and keeping tabs on performance and energy use.

·       New lighting schedules may be applied immediately to any area you specify.

·       If you look at each location’s CO2 output and compare it to the others, you can figure out how to make them all as efficient as the best one.

General illumination

This is the primary source of illumination in the shop, which is often in the form of overhead lights or bars. If your business has high ceilings and a huge footprint, you’ll require far more powerful lighting than a smaller store would. Dark stores make it hard for shoppers to see labels, while overly bright ones are annoying.

Excel in all aspects of functioning

Customers at this hour are used to a more subdued ambiance, so a sudden influx of bright light is likely to catch them off, guard. Fast food restaurants, on the other hand, use bright lighting to hasten diners’ exits and keep the place bustling with activity. These are spotlights, shining brightly on trouble spots. More light is needed at the registers and in the dressing rooms so that clients can see how the clothes look on them and employees can see the bills and credit cards they are processing.


Did you know that light can have an impact on your visual comfort? Learn how Philips EyeComfort LED bulbs can help.

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