7 ways to optimize your site with SEO copywriting services

Engaging your audience and ranking on search engines is of utmost importance in providing SEO copywriting services. Here lies the problem, writing for your audience and at the same time for search engines.

Each on its own is pretty easy. For your audience you just throw in a few words to get their attention, then other words later to keep it. For search engines, you can stuff keywords and it’ll be alright.

However, one wouldn’t be effective without the other. Hence the need to merge SEO with copywriting.

SEO copywriting is the creation of useful content that targets specific keywords and is designed to appeal to Google algorithms.

The latest Google update has made it a little difficult to implement SEO copywriting strategies. In this guide, we will unveil the secrets used by SEO copywriting services for SEO copywriting and show you how to master them.

Let’s dive in.

Guide on mastering SEO copywriting

Find relevant keywords

Keywords are words or phrases that internet users use to search for products and services on search engines. With the right keyword, your content can rank well on search engines.

How do you know which keywords are the right keywords?

Keywords are grouped into two intent levels, namely;

• Low intent keywords: these keywords are used by SEO copywriting services to target individuals at the middle of the funnel (MOFU) and top of the funnel (TOFU). These individuals need more information to persuade them to make a purchase.

• High intent keywords: these keywords are used to target individuals that are ready to do business, urging them to take a specific action like making a purchase. They are used by SEO copywriting services to target buyers at the bottom of the funnel (BOFU). 

Create compelling headlines

Keywords will get you to the top but your headline is what makes people click on your website.

When crafting compelling headlines, remember to add the primary keyword to the main heading. Then, secondary keywords to the other headings if convenient.

The arrangement of your headings is also important. It makes your content easy to navigate. 

Content

The content you are writing must be engaging. The goal is to make your readers want to read the next line.

The message to be communicated should be clear, concise and free of jargon. Keep your sentences short and your paragraphs shorter to avoid boring your readers.

In the process of writing your content it is important to naturally include the relevant keywords you want to rank for. Like we had noted earlier, “stuffing” keywords make your content repetitive and robotic.

The type of content you are writing also depends on the online platform. For example, content used by SEO copywriting services for blog writing is different to that used for social media content writing.

Optimize meta descriptions

Keyword optimization in meta descriptions is necessary to rank your content on search engines.

Meta descriptions are the small piece of information below the title tag of the website on the search engine result page.

For search engines, meta descriptions tell crawlers the kind of information that is contained in your webpage. This helps Google to easily fish out your webpage when a user searches for the keyword you want to rank for. Hence, adding that keyword to your meta description shows that your content has the information the user is searching for and Google displays your page on the SERP.

For users, it also does the same thing – showing the kind of information contained in your content. The content of your meta descriptions should include calls-to-action to encourage the user to click.

External and internal linking

External linking refers to the linking of your page to relevant pages outside your site while internal linking is the linking of your page to pages within your website. Linking your website to other authority sites shows search engines that your site is trustworthy. This in turn builds your authority and traffic.

When linking your site to pages within or outside your site, ensure that the anchor text used is relevant to the content. Also, you may link to sites that provide details about a term or phrase used in your content.

Site speed optimization

The time your site takes to load greatly affects your website’s traffic and conversion rate. If your site has a long loading time, visitors will leave.

You can improve your site’s loading time by uploading media files with small sizes. There are tools and HTML elements that can be used to achieve this.

Add compelling CTAs (Calls-to-Action)

The main goal for SEO copywriting services is to increase conversions. After the user has been lured with engaging content and successfully convinced, CTAs show them what to do next. It could be making a purchase, or filling out a form or making an email subscription.

CTAs can be included strategically throughout a website page so that the visitor can easily find them.

Conclusion

These techniques have been used by SEO copywriting services to yield amazing results for clients. You can follow this guide for blogs and social media content writing to improve your traffic and visibility. Don’t waste any time, start achieving your goals with SEO copywriting.